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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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謝惠雯

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#artificial intelligence Oct 2026

Mechanisms of Brand Authenticity Erosion in AI-Generated Advertising: A Systematic Review

The rapid adoption of generative artificial intelligence (GenAI) in advertising since 2022 has transformed content production while raising concerns about the preservation of brand authenticity, a critical foundation of consumer trust and brand relationships. This study examines how AI-generated advertising influences...

謝惠雯 · 0 citations

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