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Author

A. A. Ma'rof

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Review Open access Sep 2026

Does negative marriage discourse on social media deter marriage? Evidence from Weibo users in urban China

Introduction Marriage-related discourse on social media has become a prominent source of social influence, yet its impact on women’s marriage-related cognitions in contemporary China remains underexplored. This study integrates the Elaboration Likelihood Model (ELM) and the Theory of Planned Behaviour (TPB) to examine...

Ye Chen, Lyuci Zhang, Yu-Qin Jiang et al. · 0 citations

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