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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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A. Antony

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Open access Sep 2026

Role of Marketing Strategy in Achieving Sustainable Competitive Advantage –Evidence from IT Firms in Bengaluru

The paper examines the role of marketing strategy in establishing a sustainable competitive advantage for information technology firms. The present study draws on the Resource-Based View (RBV) as its theoretical foundation. Here, marketing strategy is operationalized as an organizational competency to explore competiti...

A. Antony, A. S. · 0 citations

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