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A. Auyezkhanuly

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Open access Oct 2026

UNIVERSITY ECONOMIC SUSTAINABILITY AS A STRATEGIC MANAGEMENT TOOL: A MODEL AND RESULTS OF ITS VALIDATION

In the context of increasing competition in the educational services market, accelerating digital transformation, and growing stakeholder expectations, ensuring economic sustainability has become one of the key factors in the longterm development of universities. Consequently, the search for mechanisms to integrate sus...

G. Yestekova, A. Yelibayeva, A. Auyezkhanuly · 0 citations

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