Open access
Aug 2026
Designing Influence: Visual Identity, Social Representation, and Engagement in the Digital Persona of Shudu
Shudu (@shudu.gram) is a leading example of a virtual influencer: a computer-generated model who engages Instagram audiences through hyperrealistic visuals and branded fashion content. Positioned between digital aesthetics and social media strategy, Shudu represents a new form of identity construction shaped by artific...
A. Boechat, Ana Luísa Marques
· International Journal of Des... · 0 citations