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Author

A. D. Tran

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Oct 2026

Corporate social responsibility shapes organizational citizenship behavior among gen Z: the role of pride, engagement and person–organization fit

This study analyzes how corporate social responsibility (CSR) – including internal CSR, CSR toward the community, CSR toward customers, and CSR toward the government – affects the organizational citizenship behavior (OCB) of Generation Z employees in Vietnam. It focuses on uncovering the psychological mechanisms th...

Ha Thi Thu Bui, X. Vu, A. D. Tran et al. · 0 citations
Open access Sep 2026

AI-generated content in marketing: A bibliometric and future research agenda

The thematic evolution analysis demonstrates a clear transition from broad technological concepts such as generative AI and artificial intelligence toward specialized concerns related to advertising, consumer behavior, authenticity, trust, AI disclosure, and ethical governance, indicating that AIGC research is moving b...

A. D. Tran, Duong Thuy Pham · 0 citations
Review Open access Aug 2026

Exploring digital culture: A bibliometric review using keyword co-occurrence and performance analysis

The first large-scale bibliometric mapping of digital culture research from an organizational perspective clarifies the intellectual structure, growth trajectory, and research frontiers of digital culture, offering a structured knowledge map to guide future theory building and research agendas.

X. Vu, B. Hà, A. D. Tran · 0 citations

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