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Author

A. El Jaouhari

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Open access Sep 2026

An exploratory study of supply chain performance in the digital era: evidence from Morocco

This study aims to explore the determinants of supply chain performance in the digital era, with a particular focus on identifying both the benefits and challenges of digital transformation within the Moroccan context. The research seeks to contribute to the understanding of how digital technologies reshape supply chai...

Salim Ghoubach, Bouzid El Amine, A. El Jaouhari · 0 citations

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