Governing artificial intelligence in strategic communication: institutional enablement and communication effectiveness in digitally mediated environments
Artificial intelligence is increasingly embedded in strategic communication infrastructures, yet limited empirical research has examined the institutional conditions under which AI contributes to communication effectiveness. This study develops and tests a socio-technical, governance-centered model examining how AI...
Khayrat Ayyad, A. F. Radwan
· Journal of Communication Man... · 0 citations