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Author

A. Fauzan

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Review Open access Sep 2026

Market orientation, entrepreneurial orientation, and marketing capabilities: Their role in business sustainability and corporate reputation in SMEs

Business sustainability and corporate reputation are crucial factors in facing today's business competition. This study aims to investigate the role of market orientation (MO), entrepreneurial orientation (EO), and marketing capability (MC) in maintaining business sustainability (BS) and enhancing corporate reputation...

Zalfa Salsabila, A. Fauzan, Zoel Hutabarat · 0 citations

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