Open access
2026
Psychological Readiness and Women's Empowerment in Digital Marketing Among Rural Women Entrepreneurs in Malaysia
Digital transformation has created new opportunities for women entrepreneurs to expand market reach, build customer relationships, and participate more actively in the digital economy. Nevertheless, rural women entrepreneurs may continue to experience constraints related to psychological preparedness, digital knowledge...
Norfazlina Ghazali, Nur Najjah Abd Rahim, Faziatul Amillia Mohamad Basir et al.
· International journal of res... · 0 citations