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Author

A. Heriyanto

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3 papers indexed here

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Review Open access Oct 2026

The Influence of Brand Image and E-WOM on Gen Z's Skincare Purchase Decisions with Customer Trust as a Mediator

The increasingly intense competition in the skincare industry requires businesses to understand the factors that drive purchase decisions among Generation Z. Previous findings on the effects of brand image and electronic word of mouth (e-WOM) on purchase decisions have been inconsistent. This study aims to analyze the...

Silvina Putri Lestari, Sutrisno, A. Heriyanto · 0 citations
Review Open access Oct 2026

The Influence of Instagram Activity, Content Quality, and Information Credibility on Healthcare Service Selection Decisions Mediated by Patient Trust

The rapid advancement of digital technology has transformed how patients seek health information and make healthcare decisions. Social media, particularly Instagram, has become an important platform for hospitals to communicate with the public and build patient trust. This study aims to analyze the effects of Instagram...

Pandu Maulana, A. Heriyanto, Rinto Rivanto · 0 citations
Review Open access Sep 2026

Gen Z Employee Turnover Intention: The Role of Leadership, Work Environment, Compensation, and Organizational Commitment

Turnover intention among Generation Z employees has become an important concern for companies because it may affect human resource stability and organizational productivity. This study aims to analyze the influence of leadership style, work environment, and compensation on turnover intention through organizational comm...

Putri Azma Solehah, A. Heriyanto, R. Rivanto · 0 citations

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