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A. Ibrahim

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Review Open access Aug 2026

The Nexus between Corporate Social Responsibility and Marketing Performance: The Mediating Effect of Corporate Image

This study examined the relationship between corporate social responsibility (CSR) and marketing performance in the Nigerian banking industry, focusing on the mediating role of corporate image. A survey combining descriptive and explanatory designs was employed. Data were collected through questionnaires administered t...

A. Ibrahim, A. Bello, M. O. Olugbami · 0 citations

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