When firms raise prices, customers assess both the financial loss and how the firm treats them. This systematic review synthesizes 48 journal articles assessed from full text, identified across four databases without a publication-year restriction. Single-reviewer screening and extraction yielded 26 core direct, 18 sup...
A. Joyal· Journal of Economics, Financ...· 0 citations
Customer-based corporate valuation (CBCV) links customer behavior with firm value by using acquisition, retention, purchasing, and spending to forecast the revenues and cash flows underlying corporate valuation. This study systematically reviews the peer-reviewed CBCV literature to assess its conceptual development, me...
A. Joyal· Global Journal of Management...· 0 citations
This study examines a structured AI-supported instructional model in an undergraduate marketing and e-commerce course aimed at developing students’ critical AI literacy and evaluative judgment. Over three semesters, students completed four assignments in which they generated AI-produced memoranda, compared them with ex...
A. Joyal· Global Journal of Management...· 0 citations
An AI-enabled lifecycle of Creation, Transformation, Transmission, Evaluation, Evaluation, and Governance is proposed and an AI-eWOM fit perspective is developed and a TCCM-organized research agenda identifies priorities for future research.
A. Joyal· Journal of business and mana...· 0 citations
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