Skip to content
Log in
Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

A. Kashyap

View on Semantic Scholar

2 papers indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Jul 2026

Virtual Influencer and User Engagement: A Systematic Review and Future Research Agenda

Social media has emerged as a prominent tool for marketers offering direct access to billions of consumers. Its ability to build networks and share content propagates influencer marketing, where brands partner with trusted online personalities (influencers) to promote products or services. Currently, when marketers n...

Priyanka, A. Kashyap, Satyabhusan Dash · 0 citations
Review Open access Jul 2026

Antecedents and consequences of international marketing capabilities: insights from a systematic review

Current research on international marketing capabilities (IMCs) remains fragmented, showing inconsistencies across theoretical, methodological and contextual dimensions. Therefore, a systematic synthesis of the literature is needed to identify the key antecedents and underlying mechanisms that shape IMCs. Additiona...

Ajay Kumar, Esubalew Melese, A. Kashyap · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.