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Review Open access Oct 2026

The Role of Awareness and Social Media in Shaping Generation Z’s Adoption Intention of Battery Electric Vehicles in Indonesia

This research study examines the factors influencing the intention of Generation Z in Indonesia to adopt Battery Electric Vehicle cars in the future, focuses on the role of consumer awareness and social media campaigns in shaping attitudes towards BEV cars, which in turn affect purchase intentions. The design of this r...

Fairuz Azradia Priyatna, A. Kasmo · 0 citations

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