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A. Kielesińska

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Review Open access 2026

Psychological aspects of market strategies in e-commerce

Purpose: The purpose of this article is to identify and analyze the psychological determinants of consumer behavior in e-commerce from a dynamic (2018-2025) and comparative perspective, taking into account differences between markets with varying levels of digital maturity. Design/methodology/approach: The study is...

A. Kielesińska · 0 citations

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