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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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A. Kurniawan

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Review Open access Sep 2026

Pengaruh Persepsi Risiko dan Kepercayaan Konsumen yang Dimediasi Live Promosi terhadap Keputusan Pembelian pada Shopee

This study aims to examine the effect of Perceived Risk and Consumer Trust on Purchase Decisions and to analyze the mediating role of Live Promotion among students of the Primary School Teacher Education Study Program at Universitas Muhammadiyah Muara Bungo who use Shopee. The study employed a quantitative explanatory...

A. Kurniawan, Ahmad Risman, Risti Afriyani · 0 citations

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