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A. Kuzmin

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Open access Aug 2026

A system of indicators for evaluating the performance of e-commerce enterprises in the Russian market

Abstract. As of mid-2026, the domestic e-commerce market has shifted its development paradigm. The extensive capture of audiences has given way to fierce competition for their retention. Because of this, traditional methods of financial analysis, which work successfully in classical offline retail, are rapidly losing t...

A. Kuzmin · 0 citations

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