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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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A. Machado

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Review Open access Aug 2026

ESG, global compact and 2030 agenda: framework proposal based on social marketing and transformative consumer research

Purpose: This study proposes a framework to systematize the relationships among Social Marketing, Transformative Consumer Research (TCR), and sustainable practices (ESG, Global Compact, and the 2030 Agenda). The framework highlights their respective strengths, weaknesses, and implications for sustainable development, d...

A. Machado, Stefânia Ordovás de Almeida, O. J. de Oliveira · 0 citations

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