Author

A. Mathrani

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Review Open access Oct 2026

Evaluating prompting strategies and large language models in systematic literature review screening: Relevance and task-stage classification.

This study quantifies how prompting strategies interact with large language models (LLMs) to automate the screening stage of systematic literature reviews (SLRs). We evaluate six LLMs (GPT-4o, GPT-4o-mini, DeepSeek-Chat-V3, Gemini-2.5-Flash, Claude-3.5-Haiku, and Llama-4-Maverick) under five prompt types (zero-shot, fe...

Bing-Lan Han, A. Mathrani, Vajisha U. Wanniarachchi et al. · Research Synthesis Methods · 0 citations

Open access Oct 2026

Customer experience design in immersive virtual reality retail: insights from expert practice

Immersive virtual reality (iVR) is transforming retail by combining the convenience of e-commerce with the experiential richness of physical stores. Despite growing interest in iVR retail, limited research has examined how design elements collectively shape customer experience (CX). Drawing on the Stimulus-Organism-Res...

Aysu Erensoy, Alexander Schnack, Jonathan Elms et al. · Management & Marketing · 0 citations