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A. Mishra

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Open access Sep 2026

Tourist Perceptions of the Mahakumbh: A Demographic Analysis

The Mahakumbh Mela 2025 in Prayagraj (13 January to 26 February) witnessed over 660 million visits, making it one of the largest spiritual gatherings in history. This IIM Indore study analyses tourism experiences based on the perceptions of 1,500 visitors. The study data were examined across demographic (gender, age, i...

A. Mishra · 0 citations

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