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Author

A. Nabieva

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Open access Aug 2026

End-to-end integration of ESG principles into the company's marketing strategies

The article examines the theoretical and methodological aspects of the end-to-end integration of ESG principles into the marketing strategies of modern companies in the context of the transformation of the concept of sustainable development and the strengthening of stakeholders' demands for environmental, social and ma...

L. Dashkov, A. Nabieva, B. Karimov · 0 citations
Review Open access Aug 2026

The impact of ESG marketing on consumer behavior in the digital environment

The purpose of the study is to analyze and systematize theoretical and empirical approaches to studying the impact of ESG marketing communications on consumer behavior in the digital environment, identifying contradictions and gaps in existing research. Research methodology: it is based on a systematic review of scien...

A. Nabieva, L. Dashkov, B. Karimov · 0 citations
Open access Jul 2026

REGULATION OF THE PLATFORM ECONOMY IN SERVICE INDUSTRIES

This article examines the role of the platform economy as a factor in the modernization of the Russian economic system. The relevance of this topic is driven by global digitalization and the need to find new growth drivers in the face of external constraints. The study focuses on the development of the platform economy...

O. Glinskaya, A. Nabieva, Danil Amelin · 0 citations
Review Open access Jul 2026

Theoretical and methodological approaches to gamification in the personnel training system: domestic and foreign experience

The study contributes to the discourse on digital didactics by outlining a structured pathway for integrating game mechanics into university-wide management training, emphasizing faculty motivation, methodological advancement, and cross-institutional dissemination of best practices.

A. Nabieva, A. Maloletko, O. Kaurova et al. · 0 citations

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