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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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A. Ngantung

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Open access Jul 2026

The Narrative Paradigm in TikTok Content: A Case Study of @Harbie16’s Storytelling Strategy in Reconstructing the Image of a Quiet Restaurant

The rapid development of social media, particularly TikTok, has created new forms of digital communication where storytelling serves as a primary means of building emotional engagement and shaping audience perception. A compelling phenomenon is the emergence of content that elevates quiet, empty restaurants and transfo...

A. Ngantung, Fabianus Fensi · 0 citations

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