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Author

A. R

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Jul 2026

AI-Driven Personalization in Financial Product Marketing: Enhancing Customer Engagement and Conversion Efficiency

This chapter proposes a conceptual model that integrates AI personalization technologies, behavioral finance principles, customer journey mapping, and ethical data governance frameworks to demonstrate that AI-driven personalization is not merely a technological advancement but a strategic imperative for financial insti...

K. G. Hemalatha, A. R · 0 citations
Review Jul 2026

A Study on Debt Vs. Equity: A Comparative Analysis of Capital Structure In High-Growth Firms Vs. Stable Firms.

Abstract - Capital structure decisions play a pivotal role in determining corporate financial stability, risk profile, and overall valuation. This study evaluates the determinants influencing capital structure choices—specifically comparing Debt versus Equity financing—across high-growth firms and mature, stable firms....

A. R, R. P. · 0 citations

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