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Author

A. Rizakhodzhayev

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Review Open access Sep 2026

THE INFLUENCE OF USER-GENERATED CONTENT (UGC) ON SOCIAL MEDIA ON THE FORMATION OF THE TOURISM ATTRACTIVENESS OF DESTINATIONS IN KAZAKHSTAN

The development of social media is changing how tourists search for information and form perceptions of destinations. This study aims to assess the relationships between the perceived quality of user-generated content (UGC), trust in UGC, destination image, and tourism behavioral intentions in the context of Kazakhstan...

S. Ydyrys, A. Rizakhodzhayev, U. Khassanova et al. · 0 citations

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