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Open access Oct 2026

A Study on the Role of Artificial Intelligence in Enhancing Customer Experience in Online Shopping

Artificial Intelligence (AI) has become an essential component of online shopping which enables e-commerce platforms to offer personalized recommendations, quick assistance, improved product search and automated services. This study intends to assess the role of AI-powered personalization, AI-based chatbots and custome...

Nikitha D, A. S., Santhosh Jayagopalan · 0 citations

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