Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

A. S.

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Sep 2026

Role of Marketing Strategy in Achieving Sustainable Competitive Advantage –Evidence from IT Firms in Bengaluru

The paper examines the role of marketing strategy in establishing a sustainable competitive advantage for information technology firms. The present study draws on the Resource-Based View (RBV) as its theoretical foundation. Here, marketing strategy is operationalized as an organizational competency to explore competiti...

A. Antony, A. S. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.