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A. Shanthi

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Open access Sep 2026

Machine Learning–Driven Brand Loyalty Analytics Framework for Predicting Customer Retention and Enhancing Personalized Engagement in the Culinary Industry

Due to the fast adoption of various practices including digital ordering, loyalty programs, mobile apps, and social media in the culinary industry, there is an abundance of customer data available to marketers but at the same time, there are difficulties in detecting customers' risks of retention and providing efficien...

Andrea Varghese, A. Shanthi, U. Umesh et al. · 0 citations

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