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A. Soegoto

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Open access Sep 2026

SWOT-based marketing strategy to improve competitiveness: A qualitative case study of Coffee Shop Maary in Manado City

Intensifying competition among coffee shops in Manado City requires owners to strengthen their marketing strategies. Coffee Shop Maary offers quality products and a comfortable concept but faces suboptimal digital promotion and strong competition in the Wenang area, while prior SWOT studies have rarely examined micro-s...

Lidya Regina Natalia, A. Soegoto, J. Poluan · 0 citations

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