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Author

A. Sungkawa

2 papers indexed here

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Review Open access Sep 2026

The Influence of Beauty Influencer (Tasya Farasya), Electronic Word of Mouth (e-WOM), and Brand Image on Purchase Intention for Somethinc Cushion in Jakarta

This study investigates the effects of beauty influencer (Tasya Farasya), Electronic Word of Mouth (e-WOM), and brand image on consumers' purchase intention toward Somethin Cushion products in Jakarta. The research was motivated by the continued expansion of the beauty industry and the need to identify factors that sha...

Maghfira Maghfira, A. Sungkawa, Budi Suryowati · 0 citations
Open access Sep 2026

The Mediating Role of Brand Trust in the Influence of Promotion, Electronic Word of Mouth, and Price on Hangry Culinery Consumer Loyalty

This study aims to analyze the role of brand trust as a mediating variable in the relationship between promotion, electronic word-of-mouth (E-WOM), and price regarding consumer loyalty toward Hangry culinary products. A quantitative approach was employed, utilizing primary data collected via questionnaires distributed...

Avifah Sita Setyani, A. Sungkawa, Francy Iriani Ekawati · 0 citations

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