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A. Susilawati

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Open access Sep 2026

The Effect of Product Variety, Product Price, and Service Quality on Marketing Performance of Culinary SMEs in Tegal City

Small and Medium Enterprises (SMEs) play an important role in Indonesia's economic development by creating employment opportunities, increasing income, and strengthening regional economic resilience. However, increasing business competition requires SMEs to continuously improve their marketing performance. One of the S...

Feldi Aji Purnama, Ahmad Hanfan, A. Susilawati · 0 citations

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