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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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A. Vavilina

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Open access Aug 2026

Methodological approaches to the definition of customer engagement

Introduction. Amid digitalization and the transition from transactional marketing to relationship marketing, scientific literature remains fragmented and lacks a unified conceptual definition of customer engagement. This study uses methods of system analysis, synthesis, and theoretical approaches structuring, from both...

Inna N. Lomeyko, A. Vavilina · 0 citations

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