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Author

A. Wijaya

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Review Open access Jul 2026

Predicting boycott intention and participation among urban Muslim consumers in Indonesia

Purpose – This research aims to extend the classic theory of planned behavior (TPB) framework by incorporating social media influence and religiosity as key predictors, thereby providing a more comprehensive explanation of boycott intention and subsequent participation among Muslim consumers in a high-digital-penetrati...

W. Prananta, A. Wijaya · 0 citations

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