Open access
Aug 2026
TikTok Influencers and Brand Communication in Türkiye: A Qualitative Study from a Corporate Communication Perspective
TikTok is a short-form video-sharing platform launched in 2016 by the China-based ByteDance under the name Douyin. Following its merger with Musical.ly in 2018, it rapidly gained global popularity. The platform has influenced individuals’ digital communication habits through its short video format and user-centric cont...
Mikail Batu, Esra Büdün Aydın, A. Yarar et al.
· Journalism and Media · 0 citations