Conference
Open access
Aug 2026
ARTIFICIAL INTELLIGENCE AS A MARKETING TOOL FOR COMPETITIVE ADVANTAGE MSEs GROCERY STORES
The findings suggest that the implementation of AI in grocery store marketing strategies can enhance user acceptance and has strong potential to create competitive advantage and business sustainability for MSEs in the era of Society 5.0.
Abdul Azis, Binta Zulfia, E. Soesilowati
· IC-BESTS: International Conf... · 1 citation