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Author

Abdul Rauf

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Open access Aug 2026

Crafting experiences or critiques? the role of social servicescape in driving negative e-WOM and continuous purchase intentions through perceived value

Understanding how social characteristics shape service experiences in a globalized marketplace is essential for improving customer experience and value perceptions. Therefore, this study examines how key social servicescape facets operate under a service failure attribute (language barriers) to influence customers’ per...

Abdul Rauf, Lilian Anthonysamy, Hamid Mahmood et al. · 0 citations
Review

MIX: Jurnal Ilmiah Manajemen

Ismayudin Yuliyzar, Cahyani Kurniastuti, Nursimah Dara et al. · 0 citations

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