Open access
Aug 2026
Innovation-Driven Marketing models
The rapid transformation of global business environments driven by digitalization, technological advancement, changing consumer expectations, and competitive market dynamics has significantly altered traditional marketing practices and strategic business operations. Organizations operating in highly dynamic economic ec...
R. Priyadharsini, Ravikanth Reddy Vadamala, R. Raajalakshmi et al.
· International journal of com... · 0 citations