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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Abhinav Verma

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Aug 2026

When AI service appearance backfires: form-based expectations and trust fragility

This research aims to explore why high-fidelity digital human avatars induce a stronger adverse response from customers than an artificial static robot interface condition following a service failure. A total of three studies were performed. Studies 1 and 2 (n = 322, n = 282) involved a between-subjects desi...

Abhinav Verma, Harshika Gabbad · 0 citations

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