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Abtar Harly

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Review Open access Aug 2026

UTILIZATION OF DIGITAL MARKETING AND TECHNOLOGY CAPABILITIES BY MSMES IN DEVELOPING MARKETING PERFORMANCE IN PEMANGKAT

Advances in digital technology have triggered changes in business marketing methods, including in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to analyze the use of digital marketing and technology capabilities by MSMEs in developing marketing performance in Pemangkat District. The methodolo...

Abtar Harly, Resty Firmania, Endar Purnawan et al. · 0 citations

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