This study investigates the influence of entrepreneurial knowledge, family environment, and self-efficacy on entrepreneurial intention among Generation Z university students in Bekasi Regency. Employing a quantitative explanatory design, data were collected through a cross-sectional survey of 105 purposively selected respondents who had participated in entrepreneurship education. The research instrument, validated through expert judgment and pilot testing, demonstrated satisfactory validity and reliability. Multiple regression analysis revealed that entrepreneurial knowledge and self-efficacy exert significant positive effects on entrepreneurial intention, whereas family environment showed no significant impact. Collectively, the three variables explained 20.1% of the variance in entrepreneurial intention. These findings highlight the importance of strengthening entrepreneurship education and experiential learning to enhance students’ knowledge and confidence in pursuing entrepreneurial careers. Practical implications include recommendations for higher education institutions to integrate entrepreneurship-based curricula, mentoring, and incubation programs, while policymakers and families are encouraged to provide supportive ecosystems that foster entrepreneurial competence. Limitations of the study include the restricted sample size, modest explanatory power, and cross-sectional design. Future research should incorporate additional variables such as entrepreneurial attitude, motivation, digital literacy, and innovation capability, as well as employ larger and more diverse samples with longitudinal approaches to deepen understanding of entrepreneurial intention among digital-native generations.
Kesha Meiva Mandala, K. Harahap, M. Kosim et al.· Proceedings of the Internati...· 0 citations
The increasing emphasis on sustainability has encouraged manufacturing firms to reconsider how they formulate marketing strategies to support long-term organizational performance. Rather than viewing sustainability as a separate corporate initiative, firms are increasingly expected to integrate environmental considerations into strategic marketing decisions. Drawing on empirical evidence from a qualitative single-case study of a leading Indonesian glass manufacturer, this study proposes a Strategic Sustainability Marketing Framework that integrates marketing capability and strategic environmental analysis. Data were collected through semi-structured interviews, direct observation, and document analysis, complemented by strategic assessment tools including SWOT, PESTEL, and Porter’s Five Forces. The findings suggest that integrating marketing capability with systematic environmental analysis provides a conceptual basis for managerial decision-making in formulating sustainability-oriented marketing strategies. The resulting framework offers a conceptual basis for aligning internal marketing capabilities with external environmental dynamics, which may contribute to organizational adaptability, stakeholder responsiveness, and the pursuit of sustainable business performance. This study contributes to the strategic marketing and sustainability literature by offering a case-derived integrative framework for understanding sustainability-oriented marketing strategies within a dynamic manufacturing context. As the framework is derived from a single-case context, further empirical validation across diverse manufacturing sectors, geographical contexts, and methodological approaches is recommended to assess its broader applicability.
T. Yuliarto, Anna Wulandari, Adibah Yahya· Journal of Economics and Man...· 0 citations
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