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Aditya Sobti

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Review Open access 2026

The Role of Artificial Intelligence and Information Systems in Enhancing Operational Efficiency and Customer Retention in Businesses

The findings indicate that AI technologies, including chatbots, predictive analytics, recommendation systems, and process automation, help businesses streamline operations, reduce costs, and make informed decisions, and shows that AI enhances customer retention by enabling personalized services, improving customer enga...

Aditya Sobti · 0 citations

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