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Author

Adrián No-Pérez

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Review Sep 2026

GPT-4o and executable text mining in marketing: A reproducibilityoriented comparison with a KNIME workflow

This paper presents a methodological comparison focused on reproducibility between GPT-4o (via the ChatGPT interface) and an executable text mining workflow in KNIME, in the context of market research. Rather than treating the analytical statements generated by the chatbot as computed results, we distinguish between mo...

Sandra Castro-González, Adrián No-Pérez · 0 citations

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