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Author

Adriana Cristina Silva

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Review Open access Aug 2026

BUSINESS PLAN AS A STRATEGIC TOOL TO SUPPORT THE MANAGEMENT OF MICRO AND SMALL ENTERPRISES

This study aims to analyze the business plan as a strategic tool to support the management of Brazilian micro and small enterprises (MSEs). Given the high early mortality rate of these ventures, often associated with the lack of planning and weak management, it discusses how the business plan can contribute to risk red...

G. Fruch, Adriana Cristina Silva · 0 citations
Review Open access Jul 2026

GENERATION Z IN THE JOB MARKET: CHALLENGES, TRANSFORMATIONS, AND ORGANIZATIONAL PERSPECTIVES

The technological, social, and organizational transformations of recent decades have redefined labor relations and challenged traditional management models. In this context, the inclusion of Generation Z in the labor market has sparked growing academic and organizational interest due to its unique characteristics, valu...

Talita Francisco Santos, Adriana Cristina Silva · 0 citations

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