Adriana Mohd. Rizal

Brand Marketing Repertoire Volume, Simplicity, Heterogeneity and Sales Performance: Empirical Evidence from a Nantong Home Textile SME

In the context of increasingly fierce homogenised competition in the home textile industry, brand marketing has become an important tool for business development. This paper adopts quantitative research methods. It defines the target research object, taking the volume, simplicity, and heterogeneity of brand marketing c...