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Afshin Soori

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Open access Aug 2026

Translating English‑Language Cosmetic Catalogues into Persian: A Thematic and Content Analysis of Health Information and Product Marketing Across Cultural Contexts

The translation of English-to-Persian cosmetic catalogues presents unique challenges due to their hybrid nature, combining health communication with marketing language. These challenges, including linguistic inaccuracies, cultural misalignment, and functional inadequacies, can compromise consumer safety and trust. This...

Afshin Soori, Laleh Khojasteh, Sanaz Mojarrad et al. · 0 citations

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