Agung Burnama

Strategi Manajemen Dalam Meningkatkan Keputusan Pembelian Konsumen Melalui Kualitas Produk Dan Harga Pada M.Beyond

This study examines the management strategies applied by M.BEYOND, an imported Korean fashion business, to increase consumer purchasing decisions through the management of product quality and price. The increasingly competitive fashion business and easy access to information through digital media have made consumers mo...