The Effect of Perceived Agile Human Resource Management and Marketing Agility on Company Performance Through the Mediation of Working Capital Allocation Effectiveness (A Study at PT. ABC, Lamongan Regency)
Objective – Shifting competitive pressure in the market has made organizational agility a requirement, not an option. This study examines how Agile Human Resource Management (Agile HRM) and Marketing Agility shape company performance, with the effectiveness of working capital allocation acting as a mediating variable i...