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Author

Agung Utama

1 paper indexed here

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Review Open access Sep 2026

Digital Engagement in Relationship Marketing: A Hybrid Systematic Review and Bibliometric Mapping of Conceptual and Intellectual Structures

This study aims to map the development of literature related to digital engagement within the context of relationship marketing through a hybrid systematic review and bibliometric analysis approach. Data were collected from 177 scientific articles indexed in the Scopus database and analyzed using VOSviewer software. Th...

Siswira Kurniastuti, Tony Wijaya, Agung Utama · 0 citations

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