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Ahmad Affan

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Open access Sep 2026

From TikTok to the Ballot Box: Parasocial Relationships and the Construction of Presidential Choice in the 2024 Election

The 2024 Indonesian Presidential Election shows various communication phenomena. With Generation Z and Millennials comprising the majority of voters, political communication has increasingly shifted toward personal, emotional appeals through social-media figures, making it urgent to understand whether such bonds transl...

Jawahirus Saniah, Ahmad Affan · 0 citations

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