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Author

Ahmad Raihan Muharram

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Review Open access Sep 2026

The Effect of Product Quality, Price, and Product Reviews on Purchase Decisions for Sportswear Products Through Shopee

The development of e-commerce has transformed consumer purchasing behavior, including the purchase of sportswear products. In online transactions, consumers cannot directly inspect products, making product quality, price, and consumer reviews important considerations before making a purchase. This study aims to analyze...

Ahmad Raihan Muharram, Yocki Pramudya Ananda, Budi Suryowati · 0 citations

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