The development of e-commerce has transformed consumer purchasing behavior, including the purchase of sportswear products. In online transactions, consumers cannot directly inspect products, making product quality, price, and consumer reviews important considerations before making a purchase. This study aims to analyze...
Ahmad Raihan Muharram, Yocki Pramudya Ananda, Budi Suryowati· Greenation Management and Bu...· 0 citations
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